Buyers who focus on purchasing products that signify prominence and status are
A) value-conscious consumers.
B) price-conscious consumers.
C) socially-elite buyers.
D) prestige-sensitive buyers.
E) brand-aware consumers.

Question

Quizplus · Accepted Answer

Prestige-sensitive buyers focus on purchasing products that signify prominence and status, often associated with luxury and exclusivity.

Buyers Who Focus on Purchasing Products That Signify Prominence and Status