Nicole is out shopping with her friends for the day. While evaluating a decision to purchase a handbag, she says, "People notice when you buy the most expensive brand of a product." Nicole is most likely a _____ consumer.
A) price-conscious
B) quality-conscious
C) value-conscious
D) socially-conscious
E) prestige-sensitive

Question

Quizplus · Accepted Answer

Nicole's statement indicates that she is concerned with the image or status associated with the brand she purchases, which suggests that she is a prestige-sensitive consumer who places a high value on the perceived reputation or exclusivity of products.

Nicole Is Out Shopping with Her Friends for the Day