Which of the following statements is true about the factors that affect pricing decisions?
A) In the long term, a firm may sell products below cost to match competition.
B) Marketers should set prices that are consistent with the organization's goals and mission.
C) Pricing decisions should not influence activities associated with the other marketing mix variables.
D) Price is not linked to elements of the distribution variable of the marketing mix.
E) Costs should not be an issue when establishing price.

Question

Quizplus · Accepted Answer

Pricing decisions should align with the organization's goals and mission. A firm should not sell products below cost in the long term as it affects profitability. Pricing decisions are linked to elements of the distribution variable and costs are a crucial factor in pricing decisions.

Which of the Following Statements Is True About the Factors