To avoid the appearance of price fixing, marketers must develop independent pricing policies and set prices in ways that do not even hint at collusion.

Question

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Price fixing is illegal and anticompetitive behavior where companies collude to set prices at a certain level. It is important for companies to have independent pricing policies and set prices in ways that do not appear to be coordinated with competitors. This is to avoid any suspicion of collusion or price fixing, which can lead to legal consequences and damage to the company's reputation. Therefore, companies must avoid any actions or communication that suggests coordination with competitors on pricing decisions.

To Avoid the Appearance of Price Fixing, Marketers Must Develop