Brittany Williams is a division 3 collegiate volleyball player and wears a lot of athletic apparel such as shorts, yoga pants, tights, and tops. She loves having the latest styles and colors but likes to save money too. Brittany has discovered that she can purchase the top quality brands such as Nike, Under Armour, and Adidas at Dunham's Sports. The store is not as large as Dick's Sporting Goods, but Brittany believes the selection, price point, and level of quality is very competitive. She enjoys purchasing name-brand items at 25% to 30% savings compared to Dick's Sporting Goods. Which of the following best describes Brittany and her selection of Dunham's Sports as her preferred store for sports apparel?
A) Value-conscious
B) Price-conscious
C) Prestige-sensitive
D) Economy-sensitive
E) Quality-conscious

Question

Quizplus · Accepted Answer

Brittany is value-conscious because she seeks a balance between quality and price, opting for high-quality brands at a lower cost.

Brittany Williams Is a Division 3 Collegiate Volleyball Player and Wears