Naomi Spoor works for IBM as a district manager and travels frequently for business. She enjoys fashion and is always dressed in a stylish suit with stiletto heels. She's an avid reader of fashion blogs and magazines and shops the high-end stores in New York City, Boston, Chicago, or Los Angeles when she's in those locations as part of her corporate travel. Naomi's favorite brand of shoe is Christian Louboutin, which features the distinctive red sole. Although the shoes cost over $900 per pair, Naomi has between four and six pairs in her closet and believes they are the most stylish and comfortable dress shoe. She also likes the subtle feature of the red soles, which are very distinctive and signify that the shoes are expensive and made by the famous French designer. Which of the following best describes Naomi's purchasing style for the Christian Louboutin shoes?
A) Prestige-sensitive
B) Value-conscious
C) Price-conscious
D) Quality-conscious
E) Economy-sensitive

Question

Quizplus · Accepted Answer

Naomi's purchasing style is prestige-sensitive as she believes that Christian Louboutin shoes are the most stylish and comfortable dress shoes with a subtle feature that signifies they are expensive and made by a famous designer. She enjoys high-end fashion and is willing to pay a premium for the prestige associated with the brand.

Naomi Spoor Works for IBM as a District Manager and Travels