At the core of any global Web marketing strategy is the conflict between local responsiveness and _____.
A)local integration
B)regional integration
C)transnational integration
D)polycentric integration
E)global integration

Question

Quizplus · Accepted Answer

The conflict at the core of any global Web marketing strategy is between local responsiveness and global integration. This highlights the challenge of balancing the need to adapt marketing strategies to local markets (local responsiveness) while also achieving efficiencies and a unified approach at a global level (global integration).

At the Core of Any Global Web Marketing Strategy Is