Marketing of services differs from tangible goods in four areas:
A)intangibility, simultaneity, heterogeneity, and perishability.
B)intangibility, simultaneity, heterogeneity, and collectivity.
C)intangibility, simultaneity, heterogeneity, and connectivity.
D)intangibility, simultaneity, heterogeneity, and believability.
E)intangibility, simultaneity, heterogeneity, and credibility.

Question

Quizplus · Accepted Answer

The correct answer is A) intangibility, simultaneity, heterogeneity, and perishability. These are the four key characteristics that differentiate services marketing from tangible goods marketing. Services are intangible (cannot be touched or seen before the purchase), are often produced and consumed simultaneously, are heterogeneous (vary from one service provider to another), and are perishable (cannot be stored for later use).

Marketing of Services Differs from Tangible Goods in Four Areas