For global marketers, the Web could affect the firm's high margins because of:
A)profit transparency.
B)channel transparency.
C)price transparency.
D)channel captaincy.
E)knowledge transparency.

Question

Quizplus · Accepted Answer

The Web increases price transparency by allowing consumers to easily compare prices across different sellers, potentially leading to reduced margins for firms as they may have to lower prices to remain competitive.

For Global Marketers, the Web Could Affect the Firm's High