Manufacturers who plan to add the internet to their existing international channels should be aware of two possibilities:
A)replacement effect and international effect.
B)replacement effect and complementary effect.
C)complementary effect and managerial effect.
D)complementary effect and adaptation effect.
E)replacement effect and quality effect.

Question

Quizplus · Accepted Answer

The correct options are the replacement effect, where online sales might replace sales from existing channels, and the complementary effect, where online presence complements and boosts sales through existing channels.

Manufacturers Who Plan to Add the Internet to Their Existing