Click-and-mortar retailers are defined as:
A)those large retail chains trying to compete by pursuing no Web site presence.
B)those large retail chains trying to compete by making alliances and joint ventures.
C)those large retail chains trying to compete by going international.
D)those large retail chains trying to compete by hiring Web specialists.
E)those large retail chains trying to compete by setting up a Web site presence.

Question

Quizplus · Accepted Answer

Click-and-mortar retailers are those that combine traditional physical stores with an online presence, allowing them to offer customers both in-store and online shopping experiences. Setting up a Web site presence is a key characteristic of click-and-mortar retailers.

Click-And-Mortar Retailers Are Defined As