According to the text, the ultimate success of an online campaign depends on the following factors except:
A) the nature of the product.
B) the targeting
C) choice of the site.
D) execution of the ad.
E) choice of platform
Correct Answer:
Verified
Q20: In the product policy area, the internet
Q21: In international distribution, replacement effect can:
A)cannibalize existing
Q22: Although internet advertising is growing at a
Q23: Click-and-mortar retailers are defined as:
A)those large retail
Q24: Brands should be cautious with promotions on
Q26: The internet offers advantages to international advertisers
Q27: Success of an e-tailing model will depend
Q28: In many industries, connectivity means that existing
Q29: Click-and-mortar chains provide an advantage:
A)products cannot be
Q30: To deal with price transparency issues in
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