As a branding strategy, _____ is especially attractive to MNCs that face well-entrenched incumbent brands in the markets they plan to enter.(This overcomes the problem of shelf-space denial.)
A)domestic branding
B)national branding
C)manufacturers branding
D)store branding or private labeling
E)service labeling

Question

Quizplus · Accepted Answer

Store branding or private labeling allows MNCs to collaborate with local retailers, which helps them secure shelf space and overcome the barrier of competing against established brands in new markets.

As a Branding Strategy, _____ Is Especially Attractive to MNCs