Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective.
A) product quality
B) market share
C) survival
D) profit
E) status quo

Question

Quizplus · Accepted Answer

The pricing objective associated with maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability is the Status Quo objective. This objective aims to maintain the current market position and avoid upsetting the market by changing prices, which could lead to lost sales or damage to the brand image.

Maintaining a Certain Market Share, Meeting Competitors' Prices, Maintaining a Favorable