What type of pricing objective would an organization use if it were in a favorable position and desired nothing more?
A) Return on investment
B) Cash flow
C) Profit
D) Status quo
E) Survival

Question

Quizplus · Accepted Answer

The status quo pricing objective is used when an organization is in a favorable position and desires nothing more. This objective maintains the current prices without any changes to maximize profits or market share. It is a passive approach to pricing and is usually used when the organization is content with its current performance and sees no reason to change.

What Type of Pricing Objective Would an Organization Use If