Which of the following characteristics is unique to pricing more so than other variables of the marketing mix?
A) Challenging
B) Truthfulness
C) Flexibility
D) Consistency
E) Clarity

Question

Quizplus · Accepted Answer

Flexibility is unique to pricing because prices can be changed quickly in response to market conditions, competitor actions, or cost changes, unlike product features, distribution channels, or promotional strategies which typically require more time to adjust.

Which of the Following Characteristics Is Unique to Pricing More