A key decision that a marketer must make with respect to international marketing is _____.This decision limits and defines key underlying aspects of its future sales force management.
A)which market to enter
B)how much to spend in a market
C)how to enter the market
D)how far should a market be entered
E)how long to stay in a market

Question

Quizplus · Accepted Answer

The decision on how to enter the market determines the structure and strategy of the sales force, affecting future management and operations.

A Key Decision That a Marketer Must Make with Respect