If advertisers disparage their competition in an advertisement, the regulation category that would govern this practice would probably be:
A)advertising of "vice products" and pharmaceuticals.
B)comparative advertising.
C)content of advertising messages.
D)advertising targeting children.
E)all of the above.

Question

Quizplus · Accepted Answer

Comparative advertising involves directly or indirectly comparing a product or service to the competition. When advertisers disparage their competition, it falls under this category as they are making comparisons that put their competitors in a negative light.

If Advertisers Disparage Their Competition in an Advertisement, the Regulation