The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.

Name: The Swiss luxury watchmaker TAG Heuer used the tag line "Don't crack under pressure" without translating it in each of its markets.
Brand: Quizplus
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TAG Heuer has used the tagline "Don't crack under pressure" in its marketing campaigns globally without translating it, relying on the universal appeal and recognition of the English phrase.

The Swiss Luxury Watchmaker TAG Heuer Used the Tag Line