Question 1

_____includes various forms of interactive marketing where the company uses media that enable it to get direct access to the end-consumer and establish a one-to-one relationship.

Accepted Answer

The answer of _____includes various forms of interactive marketing where...

Question 2

_____refers to marketing tools that try to achieve marketing objectives such as increased brand awareness by boosting a self-replicating process through a social network.

Accepted Answer

The answer of _____refers to marketing tools that try to...

Question 3

List and discuss the major challenges faced by international advertisers.

Accepted Answer

The answer of List and discuss the major challenges faced...

Question 4

Some types of promotions (e.g., sweepstakes) may have a very negative image in certain countries.

Accepted Answer

Different countries have varying regulations and cultural perceptions regarding promotions like sweepstakes, leading to potential negative images in some regions due to concerns over gambling, fairness, and consumer protection.

Question 5

With respect to budget forms that can be used in advertising, the _____ method simply sets the overall advertising budget as a percentage of sales.

Accepted Answer

The answer of With respect to budget forms that can...

Question 6

Viral marketing involves the selling of disease-causing agents.

Accepted Answer

Viral marketing refers to a strategy that encourages individuals to share a marketing message, spreading information about a product or service rapidly, much like how a virus spreads, rather than selling disease-causing agents.

Question 7

Overseas fairs are usually much larger than the more regional, niche-oriented shows in the United States.Because of their size, international shows attract a much wider variety of buyers.

Accepted Answer

Overseas fairs often cover a broader range of industries or sectors and attract international participants, making them larger and more diverse in terms of exhibitors and buyers compared to more specialized, regional shows in the United States.

Question 8

_____ is a form of promotion where the brand is placed in the context of and visible within a movie, television show, video games, or other entertainment vehicles.

Accepted Answer

The answer of _____ is a form of promotion where...

Question 9

Product placement is generally free for the firm providing the product.In fact, firms may pay to use their products.

Accepted Answer

Product placement often involves a cost for the firm providing the product, as they may pay significant amounts to have their products featured in movies, TV shows, or other media to gain exposure and influence consumer behavior.

Question 10

There are basically two kinds of promotions: consumer promotions that target end-users (e.g., coupons, sweepstakes, and rebates) and _____ that are aimed at distributors (e.g., volume discounts and advertising allowances).

Accepted Answer

The answer of There are basically two kinds of promotions:...

Question 11

In the domain of advertising, _____ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven successful in other markets.

Accepted Answer

The answer of In the domain of advertising, _____ means...

Question 12

Sponsorship is one of the fastest growing promotion tools.

Accepted Answer

Sponsorship has been growing rapidly as a promotional tool because it allows brands to connect with their target audience in a more direct and engaging way, often through events, teams, or individuals that the audience cares about.

Question 13

_____ refer to a collection of short-term incentive tools that lead to quicker and/or larger sales of a particular product by consumers or the trade.

Accepted Answer

The answer of _____ refer to a collection of short-term...

Question 14

With respect to budget forms that can be used in advertising, the _____ method uses competition's spending as a benchmark and provides the measure of the optimal spending amount.

Accepted Answer

The answer of With respect to budget forms that can...

Question 15

Language barriers can occur through translation problems.The most common of these translation difficulties are due to _____, multiple-meaning words, and idioms.

Accepted Answer

The answer of Language barriers can occur through translation problems.The...

Question 16

When an agency works with a company's competitor, concern regarding confidentiality is unfounded.

Accepted Answer

Working with a competitor raises legitimate concerns about confidentiality, as there is a risk of sensitive information being inadvertently shared or used in a way that could disadvantage the original company.

Question 17

One can identify three different types of _____: simple carelessness, multiple-meaning words, and idioms.

Accepted Answer

The answer of One can identify three different types of...

Question 18

By coordinating the different communication vehicles-mass advertising, sponsorships, sales promotions, packaging, point-of-purchase displays, and so forth-marketers are running _____ programs.

Accepted Answer

The answer of By coordinating the different communication vehicles-mass advertising,...

Question 19

Product placement is a form of promotion where the brand is placed in the context of a movie, television show, video games, or other entertainment vehicles.

Accepted Answer

Product placement is indeed a promotional strategy where brands are integrated into various forms of entertainment, such as movies, TV shows, video games, etc., often to increase brand awareness and product visibility in a more natural, less intrusive way.

Question 20

Shoppers in Europe redeem far fewer coupons than their counterparts in the United States.

Accepted Answer

In Europe, the culture around coupon usage is less prevalent compared to the United States, where couponing is a more integral part of the shopping experience, leading to a higher redemption rate of coupons in the U.S.

Quiz 13: Global Communication Strategies