The danger of _____ is when high-income customer switch to cheaper products in a firm's product line.
A)dilution
B)cannibalism
C)trading
D)brand confusion

Question

Quizplus · Accepted Answer

Cannibalism in marketing refers to the situation where a new product eats into the sales of one of the company's existing products. This can happen when high-income customers switch to cheaper products within the same firm's product line, potentially reducing overall revenue or profit margins.

The Danger of _____ Is When High-Income Customer Switch to Cheaper