Linked to the brand name is a collection of assets and liabilities called _____.

Name: Linked to the brand name is a collection of assets and liabilities called _____.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand equity refers to the value and strength of a brand that determines its worth. It encompasses the assets and liabilities linked to the brand name and symbol that add to or subtract from the value provided by a product or service to a firm and/or that firm's customers.

Linked to the Brand Name Is a Collection of Assets