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_____ Is a System Where a Single Banner Brand Is

Question 9

Multiple Choice

_____ is a system where a single banner brand is used worldwide, often with a sub-brand name, for almost the entire product mix of the company.


A) Domestic branding
B) National branding
C) Manufacturer's branding
D) Store branding or private labeling
E) Umbrella (corporate) branding

Correct Answer:

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