One important question is how consumers value global brands.A 2002 study on this issue identified three key dimensions.Which is not one of the ways consumers evaluate global brands?

Question

Quizplus · Accepted Answer

The three key dimensions identified in the study for how consumers evaluate global brands are Quality signal, Global myth, and Social responsibility. Earnings signal is not mentioned as a way consumers evaluate global brands.

One Important Question Is How Consumers Value Global Brands