With respect to a brand name changeover strategy, the _____ strategy ties the new global brand name to the existing local brand name.After a transition period, the old name is dropped.

Question

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The fade-in/fade-out strategy involves gradually introducing the new global brand name while phasing out the existing local brand name. This allows consumers to become familiar with the new name while still recognizing the old one, easing the transition.

With Respect to a Brand Name Changeover Strategy, the _____