With respect to a brand name changeover strategy, the _____ strategy where the company simply drops the old brand name and immediately replaces it with the global name.

Question

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The "summary axing" strategy involves abruptly discontinuing the old brand name and replacing it with a new one, without any transition period. This approach is used when a company wants to quickly shift consumer perception to the new brand identity.

With Respect to a Brand Name Changeover Strategy, the _____