During a naming/branding transition period, when local and global brand names are kept so that consumers and the trade have sufficient time to absorb the new brand name, the approach is called:

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Dual branding is the strategy used during a naming or branding transition period where both the old and new brand names are kept in use simultaneously. This approach allows consumers and the trade to gradually adjust to the new brand name.

During a Naming/branding Transition Period, When Local and Global Brand