Question 1

_____ spells out how brand names ought to be used at each level of the organization.

Accepted Answer

The answer of _____ spells out how brand names ought...

Question 2

With respect to brand name changeover strategies, a _____ strategy consists of alerting the consumer about an impending brand name change and then changing the brand name to the global brand name.

Accepted Answer

The answer of With respect to brand name changeover strategies,...

Question 3

Brand piracy might result in poor quality fakes.

Accepted Answer

Brand piracy often involves the unauthorized use of a company's brand to produce counterfeit goods, which typically are of lower quality than the original products.

Question 4

Country of origin (COO) effects depend on the product category.

Accepted Answer

The impact of Country of Origin (COO) effects varies across different product categories because consumers often associate certain countries with expertise or high quality in specific industries, influencing their perceptions and purchase decisions.

Question 5

Country-image stereotypes cannot hurt a company.

Accepted Answer

Country-image stereotypes can influence consumer perceptions and decisions, potentially harming a company's reputation, sales, and market entry strategies if associated negatively.

Question 6

Since there is no physical product, most services are fairly easy to trade internationally.

Accepted Answer

Services often face barriers such as regulatory requirements, licensing, and cultural differences that can make international trade more complex compared to physical products.

Question 7

A newly worrying trend is the increased export of fake products made in China.

Accepted Answer

China has been widely reported to be a significant source of counterfeit goods, exporting a variety of fake products worldwide, which has been a concern for many years.

Question 8

Demand for premium quality services expands with increases in consumers' buying power.

Accepted Answer

As consumers' buying power increases, they tend to seek higher quality and more luxurious services, leading to an expansion in demand for premium quality services.

Question 9

Comment on how you perceive the marketing of services on a global basis to be different from marketing tangible goods.Think about the difficulties that might be present with marketing services.

Accepted Answer

The answer of Comment on how you perceive the marketing...

Question 10

With respect to brand name changeover strategies, a _____ strategy consists of somehow tying the global brand name to the local name.Eventually, the local brand is phased out.

Accepted Answer

The answer of With respect to brand name changeover strategies,...

Question 11

The monetary losses due to piracy is relatively minor outside of the digital arena.

Accepted Answer

Piracy, including the counterfeiting of goods and intellectual property theft, results in significant monetary losses across various industries worldwide, not just in the digital arena. This includes losses in the film, music, software, and manufacturing sectors, among others.

Question 12

A _____ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

Accepted Answer

The answer of A _____ is a name, term, sign,...

Question 13

Country of origin (COO) effects have been shown to be unstable over time.

Accepted Answer

The answer of Country of origin (COO) effects have been...

Question 14

In international marketing, trade barriers to service marketers tend to be much more cumbersome than physical products.

Accepted Answer

Service marketing often faces more regulatory, legal, and cultural barriers compared to physical products, making international expansion more complex.

Question 15

Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?

Accepted Answer

The answer of Deciding to move toward global branding is...

Question 16

Describe the strategies that might be used by multinational corporations to cope with the growing threat of product piracy.What are your feelings about purchasing pirated products? Give a brief illustration.

Accepted Answer

The answer of Describe the strategies that might be used...

Question 17

Country of origin (COO) influences are particularly strong among the elderly.

Accepted Answer

Elderly consumers often have more pronounced country-of-origin effects due to their longer exposure to and reinforcement of stereotypes or beliefs about certain countries and their products, leading to stronger biases or preferences.

Quiz 11: Global Product Policy Decisions Ii: Marketing Products and Services