_____ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).
A)Customization
B)Standardization
C)Miniaturization
D)Assimilation
E)Marginalization

Question

Quizplus · Accepted Answer

Standardization refers to the strategy of offering a uniform product globally with minimal modifications to cater to local requirements. This approach emphasizes consistency in product offerings across different markets.

_____ Means Offering a Uniform Product on a Regional or Worldwide