Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes.If research of the U.S.market showed that Americans preferred larger beds than their Swedish counterparts, which of the following strategies would be advisable to Ikea?
A)standardization.
B)new product development.
C)adaptation.
D)withdraw from market.
E)lower prices to encourage attitude change.

Question

Quizplus · Accepted Answer

Adaptation would be advisable as it allows Ikea to modify its product offerings to better meet the preferences and needs of the U.S. market, such as offering larger beds.

Ikea, the Swedish Furniture Chain, Insists That All Its Stores