In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:
A)fashion.
B)trends.
C)cash on hand.
D)product characteristics.
E)promotion characteristics.

Question

Quizplus · Accepted Answer

Product characteristics, such as relative advantage, compatibility, complexity, trialability, and observability, significantly influence the rate of adoption of new products in foreign markets.

In General, the Rate of Adoption of New Products (In