A(n) _____ is essentially a field experiment where the new product is marketed in a select set of cities to assess its sales potential and scores of other performance measures.
A)attitude screen
B)product model
C)product concept
D)test market
E)focus concept

Question

Quizplus · Accepted Answer

A test market is a marketing strategy where a new product is introduced to a limited number of cities or areas to gauge its performance, including sales potential and other key metrics, before a wider release.

A(n) _____ Is Essentially a Field Experiment Where the New