A common technique to avoid a global test market is to make global sales projections based on product performance in a _____ market.
A)lag
B)middle adopter
C)lead
D)opinionated
E)innovative

Question

Quizplus · Accepted Answer

Lead markets are often used to predict global sales because they are typically early adopters of new products and technologies, indicating how well a product might perform globally.

A Common Technique to Avoid a Global Test Market Is