Testing objectives, testing marketing mixes, making projections of sales volume, and analyzing potential competitive marketing mixes are all reasons to conduct:
A)attitude screens.
B)product models.
C)product concepts.
D)test markets.
E)focus concepts.

Question

Quizplus · Accepted Answer

Test markets are used for testing objectives, testing marketing mixes, making projections of sales volume, and analyzing potential competitive marketing mixes. This allows companies to evaluate the potential success of a product or service in a smaller, controlled setting before a full-scale launch.

Testing Objectives, Testing Marketing Mixes, Making Projections of Sales Volume