One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.
A)overcustomization
B)micro-managing
C)technocracy
D)group think
E)overstandardization

Question

Quizplus · Accepted Answer

Overcustomization happens when a global brand adapts its products or marketing strategies too much to fit local markets, risking the loss of its unique identity or appeal that comes from its foreign origin.

One of the Pitfalls That a Global Marketer Can Run