The Nielsen Global New Product Innovation Survey taps into the reasons why consumers bought their last new product.Globally, on average, the top drivers included all of these except for which one?
A)Affordability
B)Convenience and ease
C)Brand power  
D)Novelty and visibility
E)Environmentally friendly

Question

Quizplus · Accepted Answer

The Nielsen Global New Product Innovation Survey found that affordability, convenience and ease, brand power, and novelty and visibility were top drivers for purchasing new products, but not environmentally friendly.

The Nielsen Global New Product Innovation Survey Taps into the Reasons