If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what they have seen), then the marketing research entity will probably have conducted a(n) _____ instead of a full test market.
A)thought panel
B)laboratory test market
C)internet exposure technique
D)preferred patron experiment
E)break-even analysis

Question

Quizplus · Accepted Answer

A laboratory test market involves showing commercials or presentations of products to individuals in a controlled environment, rather than conducting a full-scale test market in a real-world setting. This allows for the collection of attitudes and preferences in a more controlled and cost-effective manner.

If Prospective Customers Are Contacted and Shown Commercials for the New