To what extent does the new product offer more perceived value to potential adopters than exiting alternatives, would be a question that best fits with which of the following key product characteristics acceptance categories?
A)observability.
B)relative advantage.
C)compatibility.
D)complexity.
E)trialability.

Question

Quizplus · Accepted Answer

The question pertains to the perceived benefits or improvements a new product offers over existing alternatives, which directly relates to the concept of "relative advantage." This is one of the key factors influencing the adoption of new products, as identified in the diffusion of innovations theory.

To What Extent Does the New Product Offer More Perceived