Timing is a very important element in any new product launch.One of the strategies is described as being the _____.This method often involves introducing the new product in the company's home market and then moving to other advanced markets.Finally, less advanced markets are exposed to the product.
A)sprinkler method
B)shotgun method
C)rifle method
D)dribble method
E)waterfall method

Question

Quizplus · Accepted Answer

The correct strategy described is the "waterfall method." This approach involves a sequential product launch, starting in the company's home market before gradually expanding to other, more advanced markets, and finally reaching less advanced markets. This method contrasts with the "sprinkler method," which involves launching a product simultaneously in various markets.

Timing Is a Very Important Element in Any New Product