Benefits of licensing include:

Question

Quizplus · Accepted Answer

Licensing is not very demanding on company resources because it allows a company to expand its brand or technology without significant investment in new facilities, equipment, or marketing. The other options are not guaranteed benefits of licensing. Protection against copying or technical theft is not always ensured, strong partner relationships depend on the specific circumstances and are not guaranteed, profits can vary widely and are not inherently low, and licensee enthusiasm can also vary and is not a guaranteed outcome.

Benefits of Licensing Include