One of the most popular franchise plans used in international marketing is _____ where the franchiser gives the franchise to a local entrepreneur who in turn sells local franchises within a territory.

Question

Quizplus · Accepted Answer

The correct answer is B) master franchise. In a master franchise arrangement, the franchiser grants the rights to a local entrepreneur, who is known as the master franchisee, to operate the franchise in a specific territory. This master franchisee can then sell franchises to other local entrepreneurs within that territory, effectively expanding the brand's presence in the market.

One of the Most Popular Franchise Plans Used in International