The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:
A) time and cost evaluation.
B) translation and scalar equivalence.
C) translation and polar equivalence.
D) religious and bias equivalence.
E) polar and scalar equivalence.
Correct Answer:
Verified
Q18: A major disadvantage of the omnibus surveys
Q19: _ should be consulted at every step
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