If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international marketplace.Which of the following best describes the effect that the researcher is trying to overcome?

Question

Quizplus · Accepted Answer

The researcher is concerned with the "lumping of data," which refers to the issue of data being aggregated or combined from different sources without considering the differences in how the data was collected or the context in which it was gathered. This can lead to inaccuracies or misinterpretations in the international marketplace.

If a Marketing Researcher Asks "Who Collected the Data?" They