To make findings of cross-country market research projects meaningful, it is paramount to pursue _____ (where scores from subjects of different countries should have the same meaning and interpretation) .
A) time evaluation
B) scalar equivalence
C) polar equivalence
D) bias equivalence
E) focus equivalence
Correct Answer:
Verified
Q27: With respect to asking scaled questions to
Q28: If a marketing researcher asks "who collected
Q29: Getting focus groups to work in certain
Q30: _ are the most common vehicle to
Q31: Primary research can be collected in several
Q33: The purpose of _ is to get
Q34: All of the following are typical uses
Q35: To avoid the difficulty of "lumping of
Q36: As a research technique, a _ is
Q37: _ translation involves using multiple interpreters who
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