To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked except:

Question

Quizplus · Accepted Answer

The cost of data collection (choice C) is not directly related to the issue of "lumping of data," which refers to the problem of data being too aggregated or generalized when conducting international marketing research. The other options (A, B, D, E) are relevant questions to address this issue by ensuring the data's relevance, collection method, consistency, and source credibility.

To Avoid the Difficulty of "Lumping of Data" Encountered in Conducting