The purpose of _____ is to get scores from subjects of different countries to have the same meaning and interpretation.
A) time evaluation
B) scalar equivalence
C) polar equivalence
D) bias equivalence
E) focus equivalence
Correct Answer:
Verified
Q28: If a marketing researcher asks "who collected
Q29: Getting focus groups to work in certain
Q30: _ are the most common vehicle to
Q31: Primary research can be collected in several
Q32: To make findings of cross-country market research
Q34: All of the following are typical uses
Q35: To avoid the difficulty of "lumping of
Q36: As a research technique, a _ is
Q37: _ translation involves using multiple interpreters who
Q38: Survey research in _ is further hampered
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