_____ are the most common vehicle to gather primary data.
A) Scanners
B) Focus groups
C) Questionnaires
D) Interviews
E) Cluster analysis
Correct Answer:
Verified
Q25: With respect to conducting marketing research in
Q26: Primary data can be collected in several
Q27: With respect to asking scaled questions to
Q28: If a marketing researcher asks "who collected
Q29: Getting focus groups to work in certain
Q31: Primary research can be collected in several
Q32: To make findings of cross-country market research
Q33: The purpose of _ is to get
Q34: All of the following are typical uses
Q35: To avoid the difficulty of "lumping of
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