As a research technique, a _____ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.
A) mall intercept
B) contra-group design
C) Delphi-group
D) focus group
E) probe panel
Correct Answer:
Verified
Q31: Primary research can be collected in several
Q32: To make findings of cross-country market research
Q33: The purpose of _ is to get
Q34: All of the following are typical uses
Q35: To avoid the difficulty of "lumping of
Q37: _ translation involves using multiple interpreters who
Q38: Survey research in _ is further hampered
Q39: Two procedures that can overcome problems with
Q40: Accuracy of data in foreign markets may
Q41: Besides traditional primary data collection methods, companies
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