Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Question

Quizplus · Accepted Answer

Back-translation and parallel translation are two methods used to ensure accuracy in questionnaire translation for international marketing research. Back-translation involves translating a document back into the original language by a separate party to check for consistency, while parallel translation uses multiple translators to translate the same document independently and then compares the versions for discrepancies.

Two Procedures That Can Overcome Problems with Sloppy Questionnaire Translation