If a company wishing to sell baby monitors (to help with infants that have trouble breathing) wanted to estimate the size of their potential market in a developing country for which little data was available, they could get the population size, examine the number of births per year, focus on cities that had the highest birthrates, and contact hospitals that had the most problems with SIDS (sudden infant death syndrome).This logic most closely approximates which of the following methods listed below?

Question

Quizplus · Accepted Answer

The chain ratio method involves breaking down a market estimation problem into several smaller, more manageable components, and then combining them to get the final estimate. In the scenario described, the company is breaking down the market estimation into steps like getting the population size, examining the number of births, focusing on high birthrate cities, and contacting hospitals with SIDS issues, which aligns with the chain ratio method's approach.

If a Company Wishing to Sell Baby Monitors (To Help